Hello, I’m Lynda

How I got here

I’ve spent 30 years in business as a managing director, commercial director, and agency owner. I’m a CIMA-qualified management accountant who genuinely loves a good spreadsheet.

The first half of my career was in the corporate tech world of commercial performance and product development. My entrepreneurial drive then took me into the agency sector, and deep into the operational trenches of web development. I’ve built teams, driven cultural change, chased revenue, and spent plenty of time putting out fires.

What changed

A couple of years ago, I stepped back and asked myself some bigger questions. What impact did I actually want to have? What kind of business leader did I want to be?

During that time, I completed a Cambridge Institute for Sustainability Leadership Women’s Leadership programme, trained with the UK Women's Budget Group, and have been part of the UN Women UK community as a voluntary participant at CSW since CSW69. It changed everything. All those years of business experience suddenly clicked into place with a much clearer purpose.

My journey hasn't been perfect. I've made mistakes, faced challenges, and learned lessons the hard way. I've navigated perinatal mental health while running a business, and perimenopause as a leader in a predominantly male team. I'm a solo parent to a neurodiverse family. These experiences have shaped how I understand what inclusive workplaces actually need to look like, and the challenges that many women face at work.

What I do now

Now I focus on gender equity in agencies, with a particular obsession for gender pay gaps. I help agency founders understand their numbers properly, what is driving them, and what to do next.

I care about the business benefits as well as the human ones. When you get this right, it supports retention, reputation, and stronger decision-making. It also improves the day-to-day experience of the women who work in your agency.

Now I get to combine my finance background and my business leadership experience with the passion that drives me to eradicate the gender pay gap. My goal is to help you run a more equitable, profitable, and sustainable agency.

I don’t claim to know everything. No one does. But I’ve built a network of brilliant specialists I trust and can call on when you need expertise beyond my own.

No corporate jargon, no eye-watering consultancy fees, just honest advice from someone who’s been where you are.

I’m based in Berkshire, working with agencies across the UK.